This week we focused a lot on link building to improve SEO as well as using Google Analytics 4 to collect and analyze data from a website. Learning about and trying to build links to my site was an interesting process. Essentially the idea is that we’re trying to build connections from other websites to…

This week we explored how we can use social media to promote our site and business. As we looked into how to use social media to promote, one thing that stood out to me was the necessity of prioritizing use of the best platforms. Not the best platforms in general, but the platform that is…

This week we learned MORE ways to get the best bang for your buck when using Google Ads. Optimizing your site and ads means that Google will prioritize your ads because they will be most helpful and attractive to customers, meaning that your ad money is giving you the best possible return on investment. We…

This week we finished and launched our Google Ads campaigns. We pasted a code snippet from Google Analytics into our site so that we can track conversions from our ads. Because conversions, in my case the action of a customer requesting a quote, are the main metric for determining profitability, this tool is a great…

This week we learned how to use different tools offered by Google Ads and Google Analytics to improve ad campaigns and landing pages. Ultimately the guidance that these tools provide should increase customer traffic to the site and encourage them to engage in key events like purchasing the product or requesting a quote. The first…

This week we learned about running GoogleAds campaigns to promote our site. GoogleAds is a great tool that can be even more useful the more familiar you become with its features.. When creating a campaign, you are given different options for how and where your campaign will run. For instance, you can choose to target…

This week I went through the processes of finding the required licensure for my business. Sometimes I have had difficulties with trying to go through government processes for personal documents, but the resources for registering a business and finding the required licenses were super helpful! First off, the business wizard feature on business.idaho.gov was an…

What a week! Unfortunately, I had to dump the business idea I was really excited about. It won’t work with the parameters of this class. So that meant a lot of restructuring and reorganizing of priorities! This new list of priorities helped me sort through my options to make a decision about what site builder…

This week we discussed different types of suppliers you can source products from. A helpful tool for choosing a suppliers was learning to us a quantify and compare chart. This chart helps you to compare the different aspects of your (in this case, suppliers) options and then weigh those aspects against each other to mathematically…

My name is Ellie Sterr. I love plants, Jesus and my sweet husband. After graduating this December (2025) with my degree in Horticulture, I look forward to using my knowledge of native plants to continue improving sustainable landscaping.