elliethoughts

This week we learned MORE ways to get the best bang for your buck when using Google Ads. Optimizing your site and ads means that Google will prioritize your ads because they will be most helpful and attractive to customers, meaning that your ad money is giving you the best possible return on investment.

We learned about how to optimize landing pages, ensuring that users who click on your ad stay on your website and complete your target action. Ensuring that ad text matches the text and options the user will see when they arrive at your landing page will help users to feel like they’re finding what they’re looking for. After that point, it also helps to make action buttons very clear to keep the roll going.

Search Engine Optimization also has a lot to do with website design and UX design. But SEO also focuses on the finer details of website design, such as repeating keywords from your ads into image, file and page descriptions throughout your site. A greater number of inbound links to your site makes it appear more reputable to Google and therefore Google will bump up its placement in search results. Knowing these little tricks definitely helps to create the most efficient and productive ad campaign.