elliethoughts

This week we learned how to use different tools offered by Google Ads and Google Analytics to improve ad campaigns and landing pages. Ultimately the guidance that these tools provide should increase customer traffic to the site and encourage them to engage in key events like purchasing the product or requesting a quote.

The first tool to examine is the Quality Score from Google Ads. This tool is a score generated to give you an idea of expected feedback to your ad based on data Google has collected. It will prompt you to increase your click through rate by recommending strong and relevant keyword text. Google Ads will also determine how relevant and helpful your keywords will be to linking customers to what they’re searching for. It also will prompt you to improve your landing page experience so that customers can find what they’re looking for and easily buy or sign up for it.

We also learned how to use Google Analytics in tandem with Google Ads to gather data about how your ads and website are performing. Information is power, and the data that Google Analytics can gather is so helpful in strengthening user draw and experience.